Madeleine Waters - Director of PR and Events

Madeleine is a senior PR practitioner with over 25 years’ experience of drinks PR and marketing and extensive experience of running generic campaigns as well as working with brands.  Madeleine runs her own PR consultancy, specialising in food and drink and covering media and trade relations campaigns, press and trade trips, event management and social media marketing.

Recent brand work includes campaigns for Champagne Deutz, Lebanese winery Domaine des Tourelles and Pinkster Gin.  Her experience of marketing regions and countries includes the creation of the award-winning first ever generic campaign for the wines of Lebanon, running the UK office of the Napa Valley Vintners for ten years, event management for the first generic trade and press tasting for Wines of Turkey, and media relations and delivery of an extensive on trade training programme throughout the UK over two years for the West Indies Rum Spirits Producers’ Association (the Authentic Caribbean Rum campaign).

She has an in-depth understanding of the wine industry and how it works with an excellent contact book of both on and off trade buyers and all the journalists you need to know.

When Mads is not busy promoting our fantastic clients, you will most likely find her in the kitchen – (surprisingly she loves all things food & drink related!) and spends the rest of her free time trying to counter that by running, boot camp and yoga, and walking her chocolate Labrador, Pippa, in the beautiful Somerset countryside!