Simon Hardy
Switzerland
Simon Hardy: Founder of Fitting Wines and co-founder of Alpina Vina
Simon Hardy is a British / Swiss dual national based in London where he champions the wines of Switzerland and organises Swiss Wine Week London for Swiss Wine Promotion.
He is the founder of Fitting Wines, a wine consultancy based originally in Switzerland, and co-founder of Alpina Vina. This new transnational guide to the Alpine wine regions features a range of resources including documentary films which he writes and presents.
His book on the wines of Switzerland will be launched later in 2025 as part of the Smart Traveller’s Wine Guide series from the Académie du Vin Library in partnership with Club Oenologique. This gives him a great opportunity to highlight the country’s old vine heritage and the treasury of ancient grape varieties that are native to Switzerland.
Simon holds the WSET Diploma in Wines and Spirits and is a judge at the International Wine Challenge.
www.linkedin.com/in/hardyspd
