Ana Sofia Oliveira
Ana Sofia Oliveira, Portugal
Ana Sofia Oliveira has been working in wine marketing and communication since 2004, when she moved from Paris to Lisbon. Her studies in Intercultural Communication gave her the skills to work with different cultures and professional environments, which have proved very useful throughout her career. In 2012, and after almost 8 years working as Area Manager and then Marketing and Communication Manager for Wines of Portugal, Ana Sofia created The Wine Agency, an awarded consultancy agency specialised in Wine Marketing, Communication PR and Wine Events.
Since 2012, The Wine Agency has been focused on providing innovation and quality in Wine Marketing, Communication, PR and Wine Events for its clients in the wine trade, them being individual producers, regions or countries. The Wine Agency’s work is mainly developed in the UK, with a few experiences in France and in Portugal.
At the moment, Ana Sofia Oliveira is the Managing Owner of the Wine Agency and is also involved in projects close to her heart, like ASI - Association de la Sommellerie Internationale, where she deals with Partnerships, or Defio Wine, a sustainable wine project with a Portuguese Wine Educator, her friend Sara Matos (who runs The Wine House), with whom she launched the first natural still wine in can, as well as Wines Unearthed, co-created with Judy Kendrick from JK Marketing, a section, inside international wine fairs, which gathers small to medium sized producers from all over the world who are looking for distribution.
Living in Portugal has created Ana Sofia's passion for old vines, a country that is home to so many. Ana Sofia is on a mission to connect all the great old vine wine producers of Portugal with the rest of the world, elevating the value of the exceptional wines they produce and helping to ensure these Portuguese treasures stay in the ground for many years to come.
